“We help people in their 30s & 40s drop fat, get fit & build a body they’re proud of—while creating a lifestyle that keeps them in shape for life.”

Stephen Gauld

When I hit my 30’s I became a Dad for the first time.  

I went from being carefree doing 6x workouts per week with a super strict routine and diet

To having so much more responsibility.  

A family to look after, clients to take care of, a bigger mortgage and more stress!  

It was impossible to continue exercising & living the way I was.  

I had two paths to choose from.   

I could give up, gain weight and lose myself in the process.  

Or I could find a new way of doing things

I choose the latter.

Even with shorter workouts & a more lifestyle approach with my food.   

I still lost 10kg of body fat, had more energy than ever and most importantly…   

I got my spark back.

My goal is to now show others in their 30’s and 40’s that there’s another way.

It’s time to get your spark back.

I'm Ready For Change

Your Coaching Pathway: The Journey To Becoming Leaner & More Athletic Than You Were In Your 20's

Most people struggle with fat loss and performance because they follow the old way—quick fixes, extreme diets, and unsustainable training plans. That’s why we take a different approach.

The Old Way vs. The New Way

OLD WAY;

❌ Extreme dieting & trying to cut everything out

❌ Random workouts with no structure

❌ Having to exercise daily to get in shape >> all or nothing!

❌ Only turn up when motivated >> without motivation nothing happens

❌ Temporary results that don't last >> yo-yo all year round

NEW WAY;

✅ Flexible nutrition that fits in around your family & lifestyle.

✅ A structured, progressive plan designed for fat loss & performance.

✅ Smart training plan that works around your busy schedule & family.

✅ Accountability to keep you on track and get it done regardless if you are motivated or not.

✅ Build a lifestyle that keeps you lean, strong & challenge ready.

How Our Coaching Process Works

1️⃣ Infinite Nutrition Plan

We start by building you a nutrition plan and helping you get clear on exactly what you need to eat to get the result you are after. We aim to remove all the guesswork and show you what to eat to drop body fat and fuel performance.

We will monitor your food intake on a weekly basis and give you feedback on what you need to work on.

We’ll also help you plan your meals for the week ahead so that you know exactly what you need to eat.

We will show you how to be flexible so that you can still enjoy your favourite foods & drinks.

2️⃣ Infinite Training Plan

We will create you a training plan based around what your goals are, how much time you have to exercise, where you want to exercise (home v gym) and any endurance work that you want to do.

Our focus is to remove the guess work and give you a clear plan so that you know exactly what you need to do week in week out to get a result.

You’ll get access to our private coaching app where you will be able to track your workouts. We will also have access to what you have done so that we can hold you accountable & give you feedback.

3️⃣ Infinite Accountability System

The best plan in the world is useless if we don’t follow it consistently. Accountability is a game changer for so many. You’ll have access to your coach via WhatsApp where you’ll be supported on a weekly basis.

We have a birdeseye of every client and can see exactly where you are progress, nutrition & training wise for the week.

You’ll also have access to our weekly review each week whereby we will look over your week and give you feedback.

4️⃣ Infinite Action Plan

This is how we create goals. We get clear on your ‘North Star’ (big goal), 90 day & 30 day goals. We will map out a timeline of exactly where we would like to be progress every 30 & 90 days. These goals will be specific to you and reset every 30 & 90 days.

We’ll get clear on exactly what you’ll need to focus on to keep progress every time we reset your goals.

Our aim here is to breakdown your big goal into bite size chunks so that it’s not so overwhelming.

5️⃣ The Infinite Community

You’ll have access to our thriving community of individuals who all have similar goals as yourself. We run monthly in person Team Workouts, organise events like Munro Climbs, Sea Dips & Team Nights Out.

We run a WhatsApp community group for inspiration and accountability. We frequently run group challenges throughout the year to keep you motivated.

We also have an Infinite Run club where we meet for monthly runs.

Our aim is to get you around people who are on the same journey so that you don’t feel like you are doing this alone.

Why Our Coaching Stands Out

We help people in their 30's and 40's get in better shape than they were in their 20's —without overtraining, starving, or following unsustainable plans.

Our coaching is about building a lifestyle where you stay lean, strong, confident and challenge-ready for life.

➡️ No more guessing. No more yo-yo dieting. No more wasted effort. Just a clear, proven system that works.

Book In For A Connection Call

Who Our Coaching Is For & Who It's Not For

We’re not for everyone, and that’s intentional. Our coaching is designed for people who are ready to transform—not just physically, but in how they approach their fitness, health, nutrition, and mindset.

Who This Is For ✅

✅ Driven individuals in their 30's & 40's who want to transform how they look & feel

✅ People who are ready to commit to long-term, sustainable results >> they want a lifestyle change instead of quick fix

✅ Those who want to lose fat, get lean, and perform better—without fad diets or overtraining

✅ Busy professionals and parents who need a plan that fits their lifestyle

✅ People who wants to build a strong, challenge-ready body and be able to take on any challenge they want

✅ People who value expert guidance, accountability, and a structured plan

Who This Is NOT For ❌

❌ Anyone looking for a quick fix, crash diet, or “magic” fat loss solution

❌ Those who aren’t willing to take responsibility for their results

❌ People who don’t want to workout (they only want to do the bare minimum exercise wise)

❌ Those who refuse to track progress or follow a structured plan

❌ Anyone who isn’t open to learning, adapting, and improving their habits over time

If you’re ready to commit and want to get lean, strong, and challenge-ready with a sustainable approach, we’re here to help you every step of the way.

Check out a few of our client results who all managed to find that perfect balance...

Where they don't have to restrict themselves to lose body fat and...

They managed to turn this into a lifestyle instead of another diet!

Our Promise To You

We will help you become leaner & fitter in your 30’s/40’s than when you were in your 20’s
We will hold you to a higher standard and keep you accountable so that you do what you said you’d do
This is coaching, not a cookie cutter plan - we are here to support you and guide you through this transformation

Your Next Steps

Fill out an Application Form below and book in for connection call.

What we will do is find about what your biggest challenge is at the moment and get clear on what you specifically want to achieve in the next 3-6 months.

We can have a chat and see if there's anything we can do to help you.